I'm sure some of you have heard that Kmart is again doubling coupons next month, starting 4/4. Word from corporate so far is that all Utah stores are participating. However, instead of getting excited and saving coupons for this specific event, I encourage you all to wait. Wait until our ads actually say that we are participating, because we went through this several times last year. It was all very confusing– corporate repeatedly told people that our Utah stores were participating, yet stores clearly weren't! Lots of shoppers arrived with fistfuls of coupons only to be disappointed minutes later.
So why don't Utah stores double coupons? Across the nation, about 1% of coupons that are released are actually redeemed. In Utah, that number is tripled to 3%. Simply put, lots of Utahans use coupons! Thus, when stores double coupons here in Utah, so many participate in the event, stores and manufacturers lose an incredible amount of money.
However, this time, Kmart has set a 5 coupon per day per customer limit. Last year, this limit didn't exist. Maybe this is their attempt to minimize the potential chaos? We'll see. Again, I'm not holding my breath, but I'll keep you all posted over the course of the next few weeks. Heavens knows I'd love to see doubles again!